Feb. 1, 2017, Knoxville, TN - Image Matters co-owners J.D. Sullivan and Bob Lovelace were among the valued business partners invited by Xerox® to ring the opening bell at the New York Stock Exchange early last month. The event signified the split of Xerox into two separate publicly traded companies, Conduent, Inc., a business services company, and Xerox, a document technology company.Image Matters, Inc., based in Knoxville, TN, has been in Xerox’s channel partner program since the creation of the program three years ago and is the only authorized digital technology channel partner for Xerox in the Eastern portion of the state, serving a 100-mile radius around Knoxville. The dealership is also one of the largest independent reseller of Xerox’s PageConnect Services, the company’s Managed Print Services offering, in the United States.
“Image Matters has been an important strategic partner for Xerox®, in winning and managing many key accounts in Tennessee,” said Tom Gall, director channel marketing, Xerox. “We were honored to have their participation at the opening bell ceremony to highlight the importance of our channel partners.”
“It was a privilege to travel to New York City for this historic event and it means a lot to be recognized by Xerox for our hard work in helping to grow the Xerox brand in our market,” said Lovelace.
“When we became a Xerox partner, Xerox had a 2% market share, now they have about a 12% market share as we’ve expanded their brand across Eastern Tennessee,” added Sullivan.
Lovelace and Sullivan are two of the founding members of the Xerox Dealer Council, and provide Xerox with critical input on an array of topics, including strategic initiatives related to pricing, the competitive nature of their supply chain along with insights into their business models. This information provides Xerox with a deeper understanding of its partners’ busineses and how they can better help those channel partners grow.
In addition to having the right mix of products and services, Image Matters’ owners attribute much of their success to staying focused on their team and their clients’ success as well as a commitment to investing in their business.
“Our continued investments into back-end support technologies and processes have improved our ability to provide better and more efficient services to our clients,” said Sullivan. “And we look forward to expanding our relationship with Xerox as they continue to leverage the strengths of independent channel partners like Image Matters.”
About Image Matters
Founded in Knoxville in 1999, Image Matters has averaged double-digit growth year after year. The company has grown from two employees to more than 30 sales and service professionals. Image Matters remains the only locally owned and operated office technology dealership in Knoxville to provide a total document output solution. Image Matters has also been recognized as an Elite Dealer for the sixth consecutive year in 2016 by ENX Magazine, a leading publication for the document imaging industry. www.imagemattersinc.com